Product Detail Page

The product detail page provides all of the details necessary for a customer to make an informed purchase decision. The amount of information displayed is dictated by how the product and store have been configured. As with all HostedStore content pages, the type, formatting, and location of the information can be modified.

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Product Details

A product image is displayed which when clicked will popup a new window that provides a larger image. Handy for products that may have details that need to be seen. A full description of the product is shown below the product. The full description does not necessarily need to correspond to the brief description that is shown on the search results content page. HTML can be used in the brief and full product descriptions.

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Product Pricing

Pricing details are displayed on the right side of the screen. Depending on the product and how the store is configured, the manufacturer's suggested retail price (MSRP), store price, member price, and sale price may all be shown.

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Button Actions

Below the pricing, four buttons provide the customer with choices about what to do with the product: Add to Cart, Email a Friend, Add to Wish List, and Review. If the product needs to be configured, then the Add to Cart and Add to Wishlist buttons will be displayed at the bottom of the page with a message noting that the product must be configured.

Details of what each of the four buttons do:

• The Add to Cart button will place the item in the cart or increment the current item count by one if the product is already in the cart. The shopping cart content page is displayed after adding an item to the cart.
• The Email a Friend button gives the customer an opportunity to enter a message to send to a friend along with a product description and hyperlink to the product detail page.
• The Add to Wish List button will add the product to the customer's current wish list. Because the wish list has to be linked to the customer, the customer must be logged in to use this feature.
• The Review button gives the customer an opportunity to provide other customers with a commentary of their opinion and experience with the product. This feature can be configured to only allow customers that are currently logged into the system to write a review. The product review is not necessarily associated with the customer - if the customer chooses not to enter their name then the review will be posted anonymously.

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Product Reviews

A summary of reviews for the product is displayed on the righthand side under the four buttons. If no reviews have been posted, then an appropriate message is displayed along with a link inviting the customer to post a review. When reviews have been posted, the number of reviews is displayed as well as the average rating of all the reviews based on a ten point scale.

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Product Complements

If any complementary products have been linked to the product, each will be displayed with a thumbnail image and product name. Up to six products can be associated with each product. Clicking the image or product name will load its product detail page. Complementary products can be used to upsell, cross sell, or accessorize a product.

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Configurable Products

Some products have attributes that need to be selected before the item can be added to the cart or wish list. Other products may have optional attributes like a warranty plan or gift wrapping. Each attribute may be used to change the base price by adding to or subtracting from the base price.

Individual attributes may need more explanation in order to help the customer make an informed choice. If an attribute has an associated image or HTML file, a hyperlink will appear next to it which will popup a new window with the image or HTML product description file when clicked.

Attributes can also be configured to alter the inventory of other products even if the other product is not offered as an item for individual sale. This feature is useful for items like custom built computers. The customer may choose their own hard drive, memory, etc and each of their choices will adjust the inventory of each of the individual items selected.

Text box attributes are also available. This type of attribute allows a customer to type in their choice for the attribute. Example uses for this feature are special instructions, monogrammed items, and greeting card messages for a gift wrapping option. Text box attributes can be configured to be optional or required fields.

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